Spring EQ, LLC

Chief Marketing Officer

Job Locations US-PA-Radnor
ID
2022-1441
Category
Marketing
Type
Full Time

Overview

Who Are We?

 

Spring EQ was founded to help homeowners unlock the value of their home by providing visibility to its worth and provide quick access to that equity.  By surrounding ourselves with some of the brightest, hard-working minds in the industry, we constantly improve the loan experience for our customers.

 

All of our team members;

  • Strive to make every customer interaction a great one 
  • Recognize behind every loan is a person or family trusting us to handle what may be a once in a lifetime transaction 
  • Work hard and have fun to get the job done 
  • Recognize each team member's unique value 
  • Encourage ways for our team members to learn, develop, diversify and grow with Spring EQ 
  • Promote our team members so they can share their knowledge with others    
  • Innovate, innovate, innovate 
  • Create and embrace the latest technology   
  • Simplify constantly, challenging every process we use to better accomplish our goals 
  • Build upon a strong company culture and foster an environment of togetherness, support, and accountability

Spring EQ is seeking a Chief Marketing Officer (CMO) to lead marketing and sales development across the organization to increase market velocity, customer satisfaction and retention, and develop and ensure market messaging consistency across all business channels.  

Responsibilities

As the CMO for Spring EQ, you will:

  • Work closely with company leadership to define company objectives and translate those objectives into successful marketing strategies and tactics
  • Lead marketing team for brand building, lead generation, and customer retention efforts
  • Impress a rigorous, metrics-driven approach across all marketing channels
  • Work cross functionally with analytics, research, and product teams to develop necessary insight to support messaging approach
  • Bring insight selling into sales and marketing teams and pair it with behavioral design approaches to increase effectiveness of our marketing efforts
  • Lead sales enablement to improve sales force operations and scalability through sales team training, sales material creation, and measuring sales force effectiveness
  • Build, manage, and coach a high-performing marketing team
  • Manage marketing budget and expenditures

Qualifications

  • Bachelor’s degree required, with a business focus preferred
  • Mortgage industry experience required, with both consumer call center and third party origination broker marketing channel expertise preferred
  • 10-15+ years of sales enablement and marketing management experience that includes consumer direct, digital marketing, PR and communications
  • Demonstrable experience establishing and leading sales enablement and marketing in a dynamic and fast-paced start-up environment
  • Successful track record of leveraging data and analytics to understand performance and improve results
  • Significant experience with sales and marketing technology and operations in order to quickly begin building and scaling the system that will drive growth
  • Commitment to leading with curiosity, and transparency, with a willingness to roll-up-your-sleeves and dig into the work
  • We worked hard to stay updated with the industry technology, therefore we need our employees to be able to learn new computer systems quickly
  • Time is money – At Spring EQ we recognize the importance of working with a sense of urgency. Ideal candidates will possess the ability to thrive in a fast-paced, team-oriented environment
  • Spring EQ values personal excellence, integrity and accountability – we need candidates who demonstrate these qualities every day

Benefits 

  • 401k Company Match
  • Commuter Benefits
  • Company Holidays
  • Dental Insurance
  • Dependent Care Plan
  • Disability Insurance
  • Employee Assistance Program
  • Health Savings Account
  • Life Insurance
  • Medical Flexible Spending Account
  • Medical Insurance
  • Paid Time Off Plan
  • Vision Insurance

Spring EQ is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.

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